"In Marx's critique of political economy, commodity fetishism denotes the mystification of human relations said to arise out of the growth of market trade, when social relationships between people are expressed as, mediated by and transformed into, objectified relationships between things (commodities and money)."from Wikipedia page on Commodity Fetishism
Commodity Fetishism is real silly. I think that all humans need is to be happy and to be healthy. The obsession that the developed world has with material things is disgusting and unnecessary. People should be more concerned with the people around them than their four cars and their 74 inch plasma TV.